01-26-2006, 11:47 PM
<b>'India Everywhere' in the Alps</b> <!--QuoteBegin-->QUOTE<!--QuoteEBegin-->DAVOS, Switzerland, Jan. 25 â Delhi swept into Davos on Wednesday, with an extravagant public relations campaign by India intended to promote the country as the world's next economic superstar, and as a democratic alternative to China for the affections of foreign investors.
There were few places one could go, on this first day of the World Economic Forum's annual meeting here, without seeing, hearing, drinking, or tasting something Indian. The organizers call the campaign "India Everywhere" and they appear to mean it literally.
"The last two years, we felt there was too much about China, and India wasn't being heard," said Ajay Khanna, the chief executive of the India Brand Equity Foundation, which is orchestrating the promotion. "This year, we decided to make a major effort to give India a voice
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There were few places one could go, on this first day of the World Economic Forum's annual meeting here, without seeing, hearing, drinking, or tasting something Indian. The organizers call the campaign "India Everywhere" and they appear to mean it literally.
"The last two years, we felt there was too much about China, and India wasn't being heard," said Ajay Khanna, the chief executive of the India Brand Equity Foundation, which is orchestrating the promotion. "This year, we decided to make a major effort to give India a voice
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