News & Trends - Indian Society Lifestyle Standards

[ramana]

Has anyone noticed that the popular media icons like Sanjiv Kapoor and magazines like Femina nowadays hardly carry desi cooking. Its always some variation of Continental cooking that is pushed. I can see that in Deccan Chronicle Food and Wine page which has stuff from Western Europe which no proper Andhra would even dream of thinking about in a famine.

One view is that such outlets 'cater' to public taste and perception. The meet a pent up demand for knowledge about such fare. The other is there is slow molding of public opinion towards a globalized food awareness.