05-28-2007, 04:58 AM
UK to attract more tourists to Bollywood film locations
London, May 28 (PTI): Britain has drawn up a map featuring dozens of its locations used by directors of 30 Bollywood hits to attract more Indian tourists to London and the rest of UK.
The tourism body, VisitBritain, will launch the map this week ahead of the International Indian Film Academy Awards (IIFA), regarded as Bollywood's Oscars, ceremony to be held in Yorkshire from June 7 for four days.
The map will be handed out to stars and movie moguls at the IIFA awards ceremony. In addition, more than 30,000 copies of the map will be distributed in India where VisitBritain has set up a film tourism office.
Among the less well-known attractions included in the map are an obscure Surrey football ground and a Slough shopping centre. Molesey FC featured in scenes from the NRI film director Gurinder Chadha's 'Bend It Like Beckham', the story of a daughter of orthodox Sikhs battling to realise her dream to be footballer, while Slough's Queensmere centre provided the backdrop for the 2001 Bollywood movie 'Yaadein'.
Other unusual attractions on the map include Bicester Village shopping centre in Oxfordshire, which featured in the 2001 film 'Kabhi Khushi Kabhie Gham,' and Dolbadarn Castle in north Wales, used in 'Kyun! Ho Gaya Na' in 2004.
More traditional tourist attractions, including Windsor Castle, Trafalgar Square, Tower Bridge and Princes Street in Edinburgh, also feature.
"Some 23 million Indians go to see a film every day and you only have to look at the figures to see that more and more of them are being inspired to visit Britain," said Tom Wright, the Chief Executive of VisitBritain.
"Britain's popularity as a Bollywood backdrop can only help us raise our profile among this growing audience and we are confident that this campaign will help them to see it as Bollywood Britain."
The number of Indians visiting Britain rose by 25 per cent last year, spending 294 million pounds. And Indian tourists spent more than tourists from Japan in London for the first time last year.
According to a report in 'The Sunday Telegraph' today, several of the films on the map feature Shahrukh Khan, popularly known as King Khan in India. He is supporting VisitBritain's initiative.
"I have always loved filming in Britain and hope to do more shoots here in the future," Khan, whose waxwork image was unveiled at Madame Tussauds here last month, told the newspaper.
"I know that lots of Indians are already coming here on holiday, but we have such a passion for Bollywood films that by making this link I'm sure that it will attract even more."
Some films such as 'Namastey London' and 'Bride and Prejudice', were filmed almost entirely in Britain because sequences shot overseas are particularly attractive to Indian cinema-goers.
The number of Bollywood movies shot in London has quadrupled over the past five years, from 10 in 2001 to 40 last year. A further 160 films were shot at locations across Britain.
Monika Mohta, Director, Nehru Centre and Minister for Culture at the Indian High Commission, feels that using Britain's association with Bollywood will prove successful.
"Indians will go to see the same movie countless times, so sights such as Windsor Castle and Buckingham Palace become very familiar, virtually embedded in their minds," she said. "Tower Bridge is in practically every second Bollywood film. Many cinema-goers aspire to be able to say that they've been to the same places as their icons."
Indians are being indoctrinated with images and psy ops
London, May 28 (PTI): Britain has drawn up a map featuring dozens of its locations used by directors of 30 Bollywood hits to attract more Indian tourists to London and the rest of UK.
The tourism body, VisitBritain, will launch the map this week ahead of the International Indian Film Academy Awards (IIFA), regarded as Bollywood's Oscars, ceremony to be held in Yorkshire from June 7 for four days.
The map will be handed out to stars and movie moguls at the IIFA awards ceremony. In addition, more than 30,000 copies of the map will be distributed in India where VisitBritain has set up a film tourism office.
Among the less well-known attractions included in the map are an obscure Surrey football ground and a Slough shopping centre. Molesey FC featured in scenes from the NRI film director Gurinder Chadha's 'Bend It Like Beckham', the story of a daughter of orthodox Sikhs battling to realise her dream to be footballer, while Slough's Queensmere centre provided the backdrop for the 2001 Bollywood movie 'Yaadein'.
Other unusual attractions on the map include Bicester Village shopping centre in Oxfordshire, which featured in the 2001 film 'Kabhi Khushi Kabhie Gham,' and Dolbadarn Castle in north Wales, used in 'Kyun! Ho Gaya Na' in 2004.
More traditional tourist attractions, including Windsor Castle, Trafalgar Square, Tower Bridge and Princes Street in Edinburgh, also feature.
"Some 23 million Indians go to see a film every day and you only have to look at the figures to see that more and more of them are being inspired to visit Britain," said Tom Wright, the Chief Executive of VisitBritain.
"Britain's popularity as a Bollywood backdrop can only help us raise our profile among this growing audience and we are confident that this campaign will help them to see it as Bollywood Britain."
The number of Indians visiting Britain rose by 25 per cent last year, spending 294 million pounds. And Indian tourists spent more than tourists from Japan in London for the first time last year.
According to a report in 'The Sunday Telegraph' today, several of the films on the map feature Shahrukh Khan, popularly known as King Khan in India. He is supporting VisitBritain's initiative.
"I have always loved filming in Britain and hope to do more shoots here in the future," Khan, whose waxwork image was unveiled at Madame Tussauds here last month, told the newspaper.
"I know that lots of Indians are already coming here on holiday, but we have such a passion for Bollywood films that by making this link I'm sure that it will attract even more."
Some films such as 'Namastey London' and 'Bride and Prejudice', were filmed almost entirely in Britain because sequences shot overseas are particularly attractive to Indian cinema-goers.
The number of Bollywood movies shot in London has quadrupled over the past five years, from 10 in 2001 to 40 last year. A further 160 films were shot at locations across Britain.
Monika Mohta, Director, Nehru Centre and Minister for Culture at the Indian High Commission, feels that using Britain's association with Bollywood will prove successful.
"Indians will go to see the same movie countless times, so sights such as Windsor Castle and Buckingham Palace become very familiar, virtually embedded in their minds," she said. "Tower Bridge is in practically every second Bollywood film. Many cinema-goers aspire to be able to say that they've been to the same places as their icons."
Indians are being indoctrinated with images and psy ops