02-02-2006, 12:58 AM
<!--QuoteBegin-->QUOTE<!--QuoteEBegin-->http://www.hindu.com/2006/02/01/stories/2006020113880400.htm
<b>`India is biggest media market in world' for psy ops</b>
Special Correspondent
`Market considerations, profit main concern of foreign players' Entry of foreign newspapers might improve the quality of the newspapers here but a good number of publications might get closed
JAIPUR: "India is the biggest media market in the world perhaps after China," observed Peter May, senior faculty member from the International Institute of Journalism Berlin-Brandenburg. Despite the ceiling of 26 per cent foreign direct investment (FDI), those in the media business globally are bound to make an entry sooner or later because the temptation of the market is too strong.
<b>"As a German axiom goes, those who pay will have the say; those who invest the money will decide,"</b> Mr.May said delivering a lecture on "Media and the role of multinationals in the context of globalisation" at the Mazdoor Kisan Bhavan here over the weekend. The programme was organised by Jan Vichar Manch on the occasion of Newspaper Day.
"It is obvious that they are all coming to India to make money. The basic tenets of journalism are not their concern. Even if they uphold the journalistic principles it will be due to market considerations and profit," said Mr. May, a South Asia expert.<b> "In India where newspapers supported the freedom movement of the country and still consider educating and informing the people a mission, the new crop of newspapers will be rather a shocking change." </b>
Mr. May said the entry of foreign newspapers might improve the quality and to some extent content of the newspapers here in general as the existing ones would try to become more competitive. A good number of publications might get closed. There would be paradoxical situations in which the papers, which cannot pay high salaries, may find it difficult to get trained and qualified persons, he said.
The newspapers from outside would surely have the advantages of better resources and better networking, besides a more qualified team but their disadvantage would be the absence of a rapport with the readers. "The Indian newspapers will have the local advantage. You know your people more than anyone from outside. Moreover the Indian publishers as well as readers are traditional in their ethos and outlook. They are also proud of their tradition and culture as far as I can see," Mr. May, a regular visitor to Indian cities for training journalists over the past 13 years, noted.
<b>Noted Hindi poet Harish Badani, who presided over the function, said about half a dozen nations have ganged up to conquer the rest of the world. It was not likely that they would spare the media from their foray. Rajiv Gupta of Jan Vichar Manch introduced the subject.</b> <!--QuoteEnd--><!--QuoteEEnd-->
<b>`India is biggest media market in world' for psy ops</b>
Special Correspondent
`Market considerations, profit main concern of foreign players' Entry of foreign newspapers might improve the quality of the newspapers here but a good number of publications might get closed
JAIPUR: "India is the biggest media market in the world perhaps after China," observed Peter May, senior faculty member from the International Institute of Journalism Berlin-Brandenburg. Despite the ceiling of 26 per cent foreign direct investment (FDI), those in the media business globally are bound to make an entry sooner or later because the temptation of the market is too strong.
<b>"As a German axiom goes, those who pay will have the say; those who invest the money will decide,"</b> Mr.May said delivering a lecture on "Media and the role of multinationals in the context of globalisation" at the Mazdoor Kisan Bhavan here over the weekend. The programme was organised by Jan Vichar Manch on the occasion of Newspaper Day.
"It is obvious that they are all coming to India to make money. The basic tenets of journalism are not their concern. Even if they uphold the journalistic principles it will be due to market considerations and profit," said Mr. May, a South Asia expert.<b> "In India where newspapers supported the freedom movement of the country and still consider educating and informing the people a mission, the new crop of newspapers will be rather a shocking change." </b>
Mr. May said the entry of foreign newspapers might improve the quality and to some extent content of the newspapers here in general as the existing ones would try to become more competitive. A good number of publications might get closed. There would be paradoxical situations in which the papers, which cannot pay high salaries, may find it difficult to get trained and qualified persons, he said.
The newspapers from outside would surely have the advantages of better resources and better networking, besides a more qualified team but their disadvantage would be the absence of a rapport with the readers. "The Indian newspapers will have the local advantage. You know your people more than anyone from outside. Moreover the Indian publishers as well as readers are traditional in their ethos and outlook. They are also proud of their tradition and culture as far as I can see," Mr. May, a regular visitor to Indian cities for training journalists over the past 13 years, noted.
<b>Noted Hindi poet Harish Badani, who presided over the function, said about half a dozen nations have ganged up to conquer the rest of the world. It was not likely that they would spare the media from their foray. Rajiv Gupta of Jan Vichar Manch introduced the subject.</b> <!--QuoteEnd--><!--QuoteEEnd-->