Media In India/elsewhere -2

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Till there is no profit, it is difficult to get penny out of anyone.
We tried to raise fund for couple of very serious current issues, Let me tell you, it is/was impossible task. Even amount was very low (100K).
TOI is very difficult to break, 4-5 years back someone tried to take over. 7-8 years back TOI was really in Toilet but they came up with novel idea, now news in TOI are paid by source/ vested parties.

TOI is now grand ad paper.

When Ambani tried dry run, they paid more than double to staff, lot of people from HT,IE and TOI joined Ambani's "Times".
4-5 years back lot of people joined media houses in China, Singapore, and Hong Kong.
Good people had left these newspapers, now JNU is directly marching to all these houses.


In India, regional paper in regional language is more effective or audio/visual version.

Visual and Audio leave long lasting effect.