06-23-2004, 01:38 PM
Propaganda and Persuasion
by Garth Jowett, Victoria O'Donnell, Garth S. Jowett
From Book News, Inc.
An updated and expanded (1st ed., 1986) overview of the history of propaganda as well as a review of the social scientific research on its effects and an examination of its applications. Annotation copyright Book News, Inc. Portland, Or. --This text refers to an out of print or unavailable edition of this title.
Book Description
The Third Edition of this successful book has been revised, updated and expanded, building on the book's excellence. The book covers: an explanation of what propoganda is, its history, media and developing audiences, theory and research, and the use of propoganda in psychological warfare. Original methods of propoganda analysis are presented, there are new and revised case studies and a process model that depicts how propoganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propoganda. --This text refers to the Hardcover edition.
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All Customer Reviews
Average Customer Review:
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0 of 3 people found the following review helpful:
Is it ABOUT propaganda, or IS IT propaganda?, March 25, 2004
Reviewer: A reader from Phoenix, AZ, USA
I was looking forward to a fair and unbiased book about propaganda, so was saddened to see this hope dashed by chapter 3. At this point, several books by conservative authors like Limbaugh, Bennett, and Bloom are referenced, and the authors start using a lot of "quotes" when referring to these authors--of the sort you use when you want to indicate that a thought is silly or wrongheaded. The authors even comment on individuals who make time to "read" these polemical books (their use of quotes indicating that the works aren't readworthy--presumably because they're conservative). I noticed that the discussion only treated conservative icons and books as sources of propaganda in this discussion. Might I take the time to remind authors Jowett & O'Donnell that many liberal authors, such as Franken, Moore, Dubose, Hightower, Conason, and a host of others, exist on the far left--shouldn't these be included in a balanced list of polemical authors? In the next edition of this book, I hope the authors attept more balance in examining a topic that demands fairness. Jowett and O'Donnell might want to include "books" by liberal "authors" as examples of propganda, too, so that readers don't get the wrongheaded impression this book is not just ABOUT propaganda, it is also a SOURCE of propaganda. One shouldn't get the impression that the authors have liberal political biases that are leaking through the page. It's hard to take the authors of this topic seriously if they can't camouflage their own desire to influence opinion.
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1 of 1 people found the following review helpful:
Historical Perspective, November 8, 2003
Reviewer: William G. Covington, Jr. PhD (see more about me) from Edinboro, Pennsylvania
What campaigns have effectively changed public opinions over the years and how were they propagated? This book provides some answers as it traces such movements.
The book opens with a discussion on the differences between propaganda and persuasion. It takes up from there in the second chapter with a look at propaganda's early use in the Church. It was positive, as in propagating the Gospel of Jesus Christ.
Later propaganda became institutionalized, as explained in chapter three. In the fourth chatper, the authors begin to examine modern propaganda campaigns. Toward the end some case studies are given. And the concluding chapter talks about how propaganda works in modern society. --This text refers to the Hardcover edition
Was this review helpful to you?
3 of 4 people found the following review helpful:
Well-written, easy to understand, interesting, August 11, 1997
Reviewer: rodrens@sprintmail.com from Dallas, Texas
Terrific book for anyone interested in not only propaganda and its history, but public relations, marketing, advertising, etc --This text refers to an out of print or unavailable edition of this title
by Garth Jowett, Victoria O'Donnell, Garth S. Jowett
From Book News, Inc.
An updated and expanded (1st ed., 1986) overview of the history of propaganda as well as a review of the social scientific research on its effects and an examination of its applications. Annotation copyright Book News, Inc. Portland, Or. --This text refers to an out of print or unavailable edition of this title.
Book Description
The Third Edition of this successful book has been revised, updated and expanded, building on the book's excellence. The book covers: an explanation of what propoganda is, its history, media and developing audiences, theory and research, and the use of propoganda in psychological warfare. Original methods of propoganda analysis are presented, there are new and revised case studies and a process model that depicts how propoganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propoganda. --This text refers to the Hardcover edition.
--------------------------------------------------------------------------------
All Customer Reviews
Average Customer Review:
Write an online review and share your thoughts with other customers.
0 of 3 people found the following review helpful:
Is it ABOUT propaganda, or IS IT propaganda?, March 25, 2004
Reviewer: A reader from Phoenix, AZ, USA
I was looking forward to a fair and unbiased book about propaganda, so was saddened to see this hope dashed by chapter 3. At this point, several books by conservative authors like Limbaugh, Bennett, and Bloom are referenced, and the authors start using a lot of "quotes" when referring to these authors--of the sort you use when you want to indicate that a thought is silly or wrongheaded. The authors even comment on individuals who make time to "read" these polemical books (their use of quotes indicating that the works aren't readworthy--presumably because they're conservative). I noticed that the discussion only treated conservative icons and books as sources of propaganda in this discussion. Might I take the time to remind authors Jowett & O'Donnell that many liberal authors, such as Franken, Moore, Dubose, Hightower, Conason, and a host of others, exist on the far left--shouldn't these be included in a balanced list of polemical authors? In the next edition of this book, I hope the authors attept more balance in examining a topic that demands fairness. Jowett and O'Donnell might want to include "books" by liberal "authors" as examples of propganda, too, so that readers don't get the wrongheaded impression this book is not just ABOUT propaganda, it is also a SOURCE of propaganda. One shouldn't get the impression that the authors have liberal political biases that are leaking through the page. It's hard to take the authors of this topic seriously if they can't camouflage their own desire to influence opinion.
Was this review helpful to you?
1 of 1 people found the following review helpful:
Historical Perspective, November 8, 2003
Reviewer: William G. Covington, Jr. PhD (see more about me) from Edinboro, Pennsylvania
What campaigns have effectively changed public opinions over the years and how were they propagated? This book provides some answers as it traces such movements.
The book opens with a discussion on the differences between propaganda and persuasion. It takes up from there in the second chapter with a look at propaganda's early use in the Church. It was positive, as in propagating the Gospel of Jesus Christ.
Later propaganda became institutionalized, as explained in chapter three. In the fourth chatper, the authors begin to examine modern propaganda campaigns. Toward the end some case studies are given. And the concluding chapter talks about how propaganda works in modern society. --This text refers to the Hardcover edition
Was this review helpful to you?
3 of 4 people found the following review helpful:
Well-written, easy to understand, interesting, August 11, 1997
Reviewer: rodrens@sprintmail.com from Dallas, Texas
Terrific book for anyone interested in not only propaganda and its history, but public relations, marketing, advertising, etc --This text refers to an out of print or unavailable edition of this title