09-15-2008, 03:48 AM
<b>
After 'India Shining', is it 'We must win" for BJP?</b>
Bangalore (PTI): After its 'feel good factor' and 'India Shining' slogans flopped in 2004, the BJP appears set to adopt the 'we must win' mantra for the coming elections.
The party's Prime Ministerial candidate, L K Advani told partymen at the national executive that the entire party must immediately come into a "must win" mode, with unity in "thought, strategy and action".
While Advani did not come out with any slogan for the next elections, he is credited with coining the "feel good" and "India Shining" catch-phrases.
Advani, a master in chalking out electoral strategies, has in the past asked partymen to inculcate the "killer instinct".
In the Gujarat polls last year, the slogan coined by Chief Minister Narendra Modi was "Jeetega Gujarat", which worked wonders for the saffron party.
After 'India Shining', is it 'We must win" for BJP?</b>
Bangalore (PTI): After its 'feel good factor' and 'India Shining' slogans flopped in 2004, the BJP appears set to adopt the 'we must win' mantra for the coming elections.
The party's Prime Ministerial candidate, L K Advani told partymen at the national executive that the entire party must immediately come into a "must win" mode, with unity in "thought, strategy and action".
While Advani did not come out with any slogan for the next elections, he is credited with coining the "feel good" and "India Shining" catch-phrases.
Advani, a master in chalking out electoral strategies, has in the past asked partymen to inculcate the "killer instinct".
In the Gujarat polls last year, the slogan coined by Chief Minister Narendra Modi was "Jeetega Gujarat", which worked wonders for the saffron party.