06-10-2009, 07:57 AM
<!--emo&:argue--><img src='style_emoticons/<#EMO_DIR#>/argue.gif' border='0' style='vertical-align:middle' alt='argue.gif' /><!--endemo--> It is time BJP learns from Vodafoneâs ZooZoo ad campaign and how it has scored over almost all other campaigns that tend to depend on the superstar power. The cost-effective and hugely successful ZooZoo campaign for Vodafone has taken the country by storm. Not because it has a Khan or a Sachin endorsing, but a simple script that has an emotive connect with people in light-hearted fashion.
Action Point: How about BJP formulating a series of inexpensive ad and marketing campaigns from time to time (and not just during elections) that connect with the people while delivering the intent and the message with honesty? Are the âWar Roomâ controllers listening?
http://economictimes.indiatimes.com/quicki...how/4559666.cms
Action Point: How about BJP formulating a series of inexpensive ad and marketing campaigns from time to time (and not just during elections) that connect with the people while delivering the intent and the message with honesty? Are the âWar Roomâ controllers listening?
http://economictimes.indiatimes.com/quicki...how/4559666.cms