06-19-2009, 01:51 AM
<b>Shiv Sena launches "Shiv Vada"
</b>
<!--QuoteBegin-->QUOTE<!--QuoteEBegin-->Shiv Sena launched the 'Shiv Vada' today, its version of the common man's burger, and they plan to take the snack to a global platform.
"We are taking the Shiv Vada as a brand on global level, just like McDonalds," Sena executive president Uddhav Thackeray said after the launch at Sena Bhawan in central Mumbai this evening.
The initiative is being seen as an attempt by the saffron party, which popularised the vada pav, staple diet of many Mumbaikars, four decades ago, to establish a rapport with the 'Marathi manoos.
"In foreign countries a burger is available 24-hours. Why can't vada pav be also available similarly," Uddhav said.
The party, which has started a cooperative to encourage Marathi entrepreneurs, showcases Shiv Vada as its first project under the new initiative, sources said.
To begin with, 25 Shiv Vada stalls will be operational in the city, they said.<!--QuoteEnd--><!--QuoteEEnd-->
http://www.dnaindia.com/mumbai/report_shiv...iv-vada_1266204
</b>
<!--QuoteBegin-->QUOTE<!--QuoteEBegin-->Shiv Sena launched the 'Shiv Vada' today, its version of the common man's burger, and they plan to take the snack to a global platform.
"We are taking the Shiv Vada as a brand on global level, just like McDonalds," Sena executive president Uddhav Thackeray said after the launch at Sena Bhawan in central Mumbai this evening.
The initiative is being seen as an attempt by the saffron party, which popularised the vada pav, staple diet of many Mumbaikars, four decades ago, to establish a rapport with the 'Marathi manoos.
"In foreign countries a burger is available 24-hours. Why can't vada pav be also available similarly," Uddhav said.
The party, which has started a cooperative to encourage Marathi entrepreneurs, showcases Shiv Vada as its first project under the new initiative, sources said.
To begin with, 25 Shiv Vada stalls will be operational in the city, they said.<!--QuoteEnd--><!--QuoteEEnd-->
http://www.dnaindia.com/mumbai/report_shiv...iv-vada_1266204