07-29-2004, 08:24 PM
Driving Toward the $2,200 Car
<!--QuoteBegin-->QUOTE<!--QuoteEBegin-->India has 60 million vehicles on the road, 70 percent of which are scooters, mopeds, or motorcycles. Of its 7.6 million passenger cars, most are at least four years old. Now India's burgeoning middle class is itching to trade up. For automakers, that means big opportunity. And if their strategies to expand car ownership prove successful in India, similar techniques may also work in developing economies like Indonesia, Malaysia, and Vietnam.
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<!--QuoteBegin-->QUOTE<!--QuoteEBegin-->India has 60 million vehicles on the road, 70 percent of which are scooters, mopeds, or motorcycles. Of its 7.6 million passenger cars, most are at least four years old. Now India's burgeoning middle class is itching to trade up. For automakers, that means big opportunity. And if their strategies to expand car ownership prove successful in India, similar techniques may also work in developing economies like Indonesia, Malaysia, and Vietnam.
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