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India's Retail Industry
Cosmetic company Lotus Herbals recently launched a sunscreen lotion for men. Hindustan Unilever Limited’s (HUL) Brooke Bond Taaza has introduced a range of hot tea that helps cool the body from within.
Horlicks has launched a ‘cold consumption campaign’ by using Bollywood’s child star Darsheel Safary of Taare Zameen Par fame. Traditionally perceived as a hot drink, Horlicks now has a ‘cold appeal’ with its new summer variants that can be consumed hot as well as cold.

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